A Change in Guard: it's not always a bad thing

As you may or may not know, it was announced a couple of days ago that Publicis picked up the Corona Light account. I'm excited for the agency as Corona Light is it's opportunity to reenter the beer category. One AdvertisingAge article I read about the account move was similar to others; however, the comments to the article also caught my attention.

The first comment was promoting a 16 year-old campaign for another beer.
The second comment focused on the article and the good that could come from the change.
The third and fourth comments both couldn't understand why the change was needed.

It were these last two comments that encourage me to write a comment of my own. Here is what it said:

There is more than one way demonstrate the perks of a light beer and definitely more than one scene to place Corona Light in. The change in agency is the brand taking an optimistic stance on how far Corona Light can go. Thinking the brand's continued growth is directly correlated to keeping along the same path of the prior agency's work is, in my opinion, a leap in logic. Corona Light has a higher possibility to grow, if it breaks away and stands out on its own. It is more difficult to do so under the shadow of the historically more prominent (by revenue and recognition) brand - Corona Extra.

Do you agree or disagree? Let's start a conversation.

Seize the Day

I was never a big Michael Jackson fan. I remember being in elementary school and while my one sister had posters of MJ in her bedroom, I loved me some Prince. Even so, I am deeply saddened by Michael’s death. Michael is an icon of my youth similar to how the Jackson 5 was for my parents, who are between 6 and 10 years older than Michael. It brings to the forefront how life can vanish away unexpectedly at any age. It makes me acknowledge my own age and all that is still left to accomplish.

I pray for the Jackson family especially Michael’s children. I hope he planned for the unexpected so there will not be any bitter family feuds during a time they should be rejoicing his memory. In this time, all I can do is think “Seize the Day”. Yes, seize it while you still can.

ADCOLOR Awards 2009

I want my company to sponsor my attendance at the ADCOLOR Awards. Is it too early to start planning...especially when you don't have a job? Guess that means I had better get on it!

2009 ADCOLOR® Awards in Phoenix, Arizona on October 4, 2009