Mascara: Fake or Real? Does it make a difference?

Every time I see a TV commercial for mascara I can't help but shake my head. If the product really works the way it says it does, why use models with fake lashes to get the point across?

What triggers you to buy a particular mascara? Does the use of fake lashes in ads sway you at all?

Here are a couple of comments I received on Facebook when I posted the question there.

"my brand loyality is to the old school maybelline mascara. years ago on a shoot a make up artist told me that's the best one and i've used it ever since. i will try other brands if given a freebie but honestly i agree that the maybelline is the best and i've noticed that most professional make up artists use it too. i have naturally long lashes so no the ads don't sway me at all. i like to use the mascara to enhance what i already have but i do have a lot of friends who spend BIG bucks on false lashes" - SS

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"No because I know they're fake. Its pretty much a brand thing for me. I like covergirl mascara because I like covergirl make up and Queen Latifah. :-D" - SL

Post a comment and tell me your thoughts?

Ads I found interesting or liked....

I am going to make a better effort to start posting the types of advertisement I come across and like. Like from primarily the consumer perspective, but sometimes there may be a little marketing commentary thrown in for good measure.

Here are a couple I came across recently:

When I saw the short version (:30) I didn't care for the ad and thought the copy was incomplete and out of place. Evidently I needed the long version (:60) or simply to see the ad twice to better understand it. Once I did, I thought the concept (maybe not the execution - styling of the eras could have been better as it led to some of my confusion) of the main character walking through time to 1862 was interesting.

Bacardi Rum - Daylight (Agency: Y&R New York)

Here is another ad. This once just gave me a chuckle and that is always a good thing.

Captain Morgan Rum - Captain Icebreaker (Agency: Grey Worldwide)

Thanks to @adland for the links that brought these to my attention via Twitter.

Finally a BK commercial I like

I've been catching up on reading the advertising related email subscriptions and came across one regarding the new Burger King campaign. It is done in a documentary style format where customers are led to believe BK has eliminated the Whopper from the menu forever. Real customers share their thoughts and feelings about the Whopper being gone.

This campaign is brilliant especially if you take the time to watch the 10 minute video documenting the entire experiment called "Whopper Freakout". The real life reactions of the customers are more humorous than depicted in the few 30 sec commercials produced.