CreateAthon: 31 Hrs Without Sleep & Loved It!

It was one heck of a ride participating in the first ever CreateAthon onCampus event with fellow Brandcenter students & VCU Mass Communication undergrad students.

WHAT IT IS
CreateAthon onCampus (CoC) is a unique opportunity for students to put their skills and talents to use helping local nonprofit organizations. In a 24-hour, work-around the clock creative blitz, students generate advertising services for local nonprofits that have little or no marketing budget.

CoC is an expansion of CreateAthon, a nationwide 24-hour, work-around the clock creative blitz begun in 1998 by RIGGS Advertising in Columbia, SC. As of 2007, CreateAthon has benefited 1,008 nonprofit organizations with 2,143 projects valued at $8.4 million.

MY TEAM
Alexis B. - Brandcenter Communications Strategist
Ted S. - VCU MassComm undergrad
Nick W. - VCU MassComm undergrad

MY CLIENT
Virginia Council on Economic Education (VCEE)

MY OBJECTIVE
Develop a brand identity

MY TASK
Re-brand the organization and provide a positioning statement and tagline
Design a new logo, business cards, letterhead, and newsletter template
Write a donation request letter

CLIENT RESPONSE
Clients were extremely pleased that we captured the essence of the brand with our brand platform and branding materials that will help create a buzz and expand awareness within the community.

WHAT'S NEXT
The client now has time to review the materials and will let us know any changes that need to be made. On April 18th, there will be a wrap up event that will showcase all the work of all teams and present the final printed materials to the non-profit organizations. Not to keep you waiting, but I'll unveil my team's designs and branding efforts at that time.

For recap of the entire event and pictures, go to VCU CreateAthon onCampus blog.