Great Idea!

Some people think watching grass grow has no merits. Others see it as pre-game entertainment.


As found on Creativity....Note: The ECD is a VCU Brandcenter Alum.

While you wait for next week's Monday Night Football, watch the grass grow.

With an enclosed sponge, grass seed packet and paper cut-out ref, goal posts and football, Monday Night Football fans get grow-it-yourself mini-fields for their desks.

Full Credits

Client: ESPN
Agency: Wieden + Kennedy, New York
Executive Creative Director: Kevin Proudfoot,
Todd Waterbury
Creative Director: Derek Barnes,
John Parker
Copywriter: Eric Steele
Art Director: Stuart Jennings
Print Producer: Paul Rattoballi,
Stacey Moorehead

I don't get it....

I watched the new spot for Microsoft and just don't get it. Other than the last fraction of a second at the end the spot doesn't mention, reference or have anything to do with the brand. If it weren't for Bill Gates, I wouldn't have any made the assumption that Microsoft had anything to do with the spot.

If the strategy is to keep people guessing, confused or puzzled, it was right on target. If the strategy was anything but that....I need a little help figuring it out.

Does anyone know if there are other ads that will complement this one to make it all understandable?

We Are The Ones Song

Couldn't resist...plus I like the song. Thanks Pops for sharing the link with me.