Dunkin' Gets Dunked

This is one of those things I just do not understand the importance of. Call it ignorance, naivete, or whatever, but why should a company have to pull an advertisement because of a piece of clothing worn by the spokesperson?

Per Advertising Age, Dunkin' Donuts has decided to pull its online ad with Rachel Ray wearing a scarf that left-wing conservatives say symbolize the Arab men associated with the jihad. Granted I believe the scarf is a hideous accessory, but saying it promotes a warfare? That's a little too much. What do you think?

PS...as a sidebar: Just came back from a trip to Barcelona (or Bar-tha-lohna) where Dunkin' Donuts goes by Dunkin' Coffee. I always find it interesting to learn of company or brand name changes because of the country or culture.

It's all about the Benjamins...Baby!

Nothing should be surprising in the world of marketing, yet it still is. While doing my daily Googling I came across a wedding blog sponsored by Matrimony, Inc.

http://www.matrimonyinc.com/blog/?p=269

Nail polish that is used specifically for when a person gets engaged up through the wedding date. I know you want to show off the ring and all, but really...do you need event specific nail polish to do it?

It Worked!

I added the "Things to Ponder" gadget to get the creative juices flowing and give me something to write about. Well, what do you know I have something to write about. While I was talking to my sister on the phone she began checking out my blog and came across this "Things to Ponder" question:

If someone were to invent instant water, what would you mix it with?

We both laughed at the silliness of the question. But then I really started to think about what one could add to create instant water. My answer...spit!

School's Out!

In honor of the graduating class of 2008....

How little bit of info can go a long way....

"I'm so excited and I just can't hide it
I'm about to lose control and I think I like it
I'm so excited and I just can't hide it
And I know I know I know I know I know I want you"
- Pointer Sisters, 1982

This is the song singing in my head right this moment. Why? I learned what account I will be working on while an account manager at a big agency this summer. Now I have the right motivation to finish all my "other stuff" so I can make time to research my account. Wow! I swear I feel like a kid again.

Road Rage

I came across this video today. It gave me a much needed chuckle especially since I've wanted to do the same thing - especially in NYC.

Boy does time fly!

Well, 2 segments of the 4 segment race to graduation has been completed. Completed all of my presentation, papers and finals. Only have portfolio review to go. Next step is to get ready for the pit stop / tune up phase that will take place over the summer, which most people call an internship.

I'm looking forward to all the experience has to offer. I'm also looking forward to having a social life again!

Strategy is key!

I swear the Brandcenter tops any reality TV show in regards to original, spontaneous, unprompted commentary.

In the past week, I've heard quite a few one liners that have had my stomach aching, but the one that topped them all came a couple of weeks ago when a professor was commenting on my team's strategy for an upcoming presentation.

"The more foreplay you have, the greater the climax!"

Could it get better than that?