Dunkin' Gets Dunked

This is one of those things I just do not understand the importance of. Call it ignorance, naivete, or whatever, but why should a company have to pull an advertisement because of a piece of clothing worn by the spokesperson?

Per Advertising Age, Dunkin' Donuts has decided to pull its online ad with Rachel Ray wearing a scarf that left-wing conservatives say symbolize the Arab men associated with the jihad. Granted I believe the scarf is a hideous accessory, but saying it promotes a warfare? That's a little too much. What do you think?

PS...as a sidebar: Just came back from a trip to Barcelona (or Bar-tha-lohna) where Dunkin' Donuts goes by Dunkin' Coffee. I always find it interesting to learn of company or brand name changes because of the country or culture.