Live, Learn & Move On

This was the week for final creative presentations. After an entire month of working on this intern project, you would have thought the team would have had grown breaking, revolutionary ideas to show for it. NOPE! This was a disappointment for me [particularly because I wished I was able to have thought of something truly amazing (rev. 8/5)].

Once again in a group of 7. This time the departments represented was post-production - editing & music (2), art direction (1), finance (1), planning (1) and account (2). The team was originally gung-ho until we had our first creative review and learned that none of our ideas were interesting enough to capture the attention of the creative team we presented to that day. This was the beginning of the end. If I didn't know before, I really know now that lack of motivation, especially for us beginning in our careers, is a killer of creativity. Every meeting we had someone would mention how our ideas weren't good and how the agency wasn't going to use them anyway so why go through the effort. I tried and tried, but I couldn't figure out a way to turn the ship around so it wouldn't remain in the land of doom. I admit...I almost succumbed due to the constant negativity.

To make a long story shorter, I'm happy the second internship project is over. In general, I know you live, learn and move one. This is one experience of many that will help me become a stronger advertising (any industry truthfully) professional.