Social Media is like a Wagon Wheel

Below is a comment I posted to Ad Age after reading Facebook Phantoms Don't Scare Me at All by Tom Martin

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Tom wrote: "I'd love to show you how to actually converse versus market with Facebook and a few other social media platforms. " I couldn't agree with Tom more.

Just on Monday, I tweeted to the Twitterverse*:

This is why I have an affinity for social media.


Social media is a not a one-way, but a multi-way medium. One may start with a simple comment, but if phrased correctly, it will connect with someone and spark a dialogue that grows into a conversation with one or many participants.

I liken a brand’s use of social media to that of a wagon wheel. The core of the wagon wheel is the brand, each spoke is a line of communication and the rim is the population of social media users. If any piece isn’t fully engaged with the others, the integrity of wheel (brand equity) will come into question.

*A Twitter Word (Tword) meaning Twitter Universe