Today I read a MediaPost article on how social media can negatively impact small & medium businesses. Unfortunately, I felt the article was mediocre at best. Luckily, I did gain value from comments specifically the one written by Karen Renner. In summary, Ms. Renner questioned people's reluctance to communicate positive feedback as quickly as negative.
Ms. Renner has a point. I am definitely guilty of letting people know of a not-so-good situation with a brand. And although I do make a point of letting companies know the good and bad service an particular employee may have given, I rarely do the same with my social network. Therefore I have decided to change my way of doing things starting today. When a brand or company does something favorable for me, I will be certain to share it with my network, on- and off-line, because negative feedback should have all the glory.
A Positive Feedback Award goes to Layton Insurance LLC of Richmond, VA. I spoke with Ms. Summer Layton who answered each and every question I had (and there were many) with such grace and warmth. She looked up the answers that she did know off the top of her head and provided extra, valuable information so I could make the best decision for me as the consumer even if it meant she wouldn't get the sale. Ms. Layton even offered to pass on my information to a competitor insurance provider because she knew the other provider also did its best to give the most competitive rates available.
I will continue my hunt for the best insurance rate and to educate myself on the different type of policies out there. I will say GREAT customer service is something for which I am willing to pay a reasonable premium. However with Layton Insurance, it is offered free of charge AND the insurance rates quoted (home, landlord and auto policies) were the best I got so far!
Layton Insurance LLC
Richmond, VA 23220-4827
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2 comments:
Great post. And I like the thought of focusing more on positive feedback first and more quickly than negative. I'm going to make that a focus as well.
Thank you Cherlyn for the comment. It's much appreciated.
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