NBC’s Winter Olympic coverage will no doubt be engineered to deliver emotion in spades. Do you value story more than sport?
As a fan of both the Summer and Winter Olympics, I was immediately inspired to answer with the following:
When it comes to the Olympics....yes. Most of the athletes are not front of mind for even the biggest sport enthusiast. By offering a story it allows sport enthusiasts, Olympic lovers, or channel hoppers alike to become connected with an athlete and cheer them on as if they knew them all their lives.

2 comments:
Well, yes I agree. We are creatures of habit , of story-telling. We want to have our heart strings tugged.
Yes creatures of habit we are...Thank you Adrienne!
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