Absolutely awesome use of digital advertising leveraging the power of social media.
UNIQLO LUCKY SWITCH from HN on Vimeo.
22 June 2010
UNIQLO’s Lucky Switch digital campaign from Holiday 2009.
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2 comments:
That's what I really like about Uniqlo - they've got all these really clever ways of advertising. Have you checked out their printed t-shirts? If you've played the game 'Metal Gear Solid', what they did is include codes ON the t-shirts that you could use to unlock bits of the game. It's so clever. And as for Lucky Switch...whoever's idea that was - amazing!
Thank you James for sharing information on the T-shirts. And yes I agree....Lucky Switch was amazing.
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