Below is a comment I posted to Ad Age after reading Facebook Phantoms Don't Scare Me at All by Tom Martin
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Tom wrote: "I'd love to show you how to actually converse versus market with
Facebook and a few other social media platforms. " I couldn't agree with
Tom more.
Just on Monday, I
tweeted to the Twitterverse*:

This is why I have an affinity for
social media.
Social media is a not a one-way, but a multi-way medium. One may

start with a simple comment, but if phrased correctly, it will connect with someone and spark a dialogue that grows into a conversation with one or many participants.
I liken a brand’s use of
social media to that of a wagon wheel. The core of the wagon wheel is the brand, each spoke is a line of communication and the rim is the population of
social media users. If any piece isn’t fully engaged with the others, the integrity of wheel (
brand equity) will come into question.
*A Twitter Word (Tword) meaning Twitter Universe