A Twist on Education...

Now that I have finally gotten my laptop back, I am taking the time to catch up on emails specifically from the ad trades. I had been saving the Ad Council Creative emails since the beginning of the year because I really wanted to take the time and absorb the content. As time permits, I will share with you my thoughts on the various campaigns I come across. So this will be the first of many.





I like the concept of the campaign as well as the "Tough" and "Foreign Languages" executions. "Algebra II" was humorous, but seemed to confirm a kid's fear that the topic is too hard. So I saw the intent of the commercial and the message communicated in conflict. "Biology" made me focus more on the twins' costumes and distracting echoing voices than the message.

To learn more about the campaign concept, watch the interview with Eric Cosper, Shawn Gauthier and James Rothwell of Publicis New York.