I don't get it....

I watched the new spot for Microsoft and just don't get it. Other than the last fraction of a second at the end the spot doesn't mention, reference or have anything to do with the brand. If it weren't for Bill Gates, I wouldn't have any made the assumption that Microsoft had anything to do with the spot.

If the strategy is to keep people guessing, confused or puzzled, it was right on target. If the strategy was anything but that....I need a little help figuring it out.

Does anyone know if there are other ads that will complement this one to make it all understandable?