Some people think watching grass grow has no merits. Others see it as pre-game entertainment. 
As found on Creativity....Note: The ECD is a VCU Brandcenter Alum.
While you wait for next week's Monday Night Football, watch the grass grow.
With an enclosed sponge, grass seed packet and paper cut-out ref, goal posts and football, Monday Night Football fans get grow-it-yourself mini-fields for their desks.
Full Credits
Client: ESPN
Agency: Wieden + Kennedy, New York
Executive Creative Director: Kevin Proudfoot,
Todd Waterbury
Creative Director: Derek Barnes,
John Parker
Copywriter: Eric Steele
Art Director: Stuart Jennings
Print Producer: Paul Rattoballi,
Stacey Moorehead
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1 comment:
They have an outdoor execution for this campaign too - bus shelters, etc. I agree, I love it.
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