I'm A Fan? Are you?

I am TOTALLY diggin': We're All Fans. It's a user (fan) content generated website promoting the GRAMMY Awards . Content comes from the web as well as fan submitted photos, tweets, videos, etc.

This campaign is a great example of how traditional media channels can be complemented by strong social media strategies.

We're All Fans combined with the GRAMMY Nomination TV Special (aired Dec. 2, 2009), Facebook, Twitter, print ads and more will encourage interaction with the intended audience and build anticipation that will hopefully translate into increased viewership on January 31, 2010.