Twitter for Business

I recently came across the He Said She Said blog and in volume 1 the topic of Twitter for Small Businesses was discussed. This discussion sparked the inspiration for this post.

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Since joining Twitter a couple of years ago, I have used it to become the 'virtual fly on the wall' more often than not. By doing so a business will be able to learn the good, the bad, and the indifferent regarding its brand.  The business will also be able to identify keywords, language and strategies to engage its intended audience.  In some instances, the business may also learn of a new target market it hadn't previously considered.

To learn what is being said on Twitter about your company, brand, product, service, etc. use search.twitter.com.

Also be sure to read a related post: How the Everyday Person Should Use Twitter